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Ludine AgencyStrategy + Creative

Sound familiar?

“We're doing all this marketing, but I'm not sure people actually understand us.”

Silhouetted in a studio, a crew member lifts a curved frame into place while others work on the set behind.
fig. 01 — Observe first.
Someone on a beach holds a small mirror up to their face. In it, sharp where everything else is blurred, a sunlit cliff and rocky shore.

Look closer.

There's always more to find.

A whole coastline, in the palm of a hand.

Introducing Ludine

Ludine is a strategy + creative agency.

We study businesses, people, categories and culture to uncover useful insights and opportunities.

Then we turn that understanding into strategy, communication, campaigns, content and creative direction.

Mid-leap high above a city, a figure in a yellow suit and red-soled trainers, the streets streaking below.
fig. 02 — Perspective
A hand grips a bottle of Avien 5.5 Vitamin C body wash as it pours over the fingers.
Close on a gown: strands of green beading fall over a sheer black skirt.
A woman in a beaded green bodice looks away from the camera, in warm studio light.
fig. 03 — Detail, from client work

How we think

We look at three things at once.

Better understanding gives stronger ground for strategy and creativity. We connect the dots between business needs, human behaviour and cultural context.

Opportunity

Open each lens to see what we study.

0 / 3 explored

How we work

One journey. From what's true to what works.

01 / 06

Research

Look closer.

Capabilities

Four ways we move a brand forward.

Open a category to see the work inside it.

01 /Insight & OpportunityUnderstand what's happening. Find what's possible.
  • Consumer & audience research
  • Brand / communication audits
  • Category & competitor research
  • Cultural & behavioural insight
  • Social listening
  • Trend / context research
  • Opportunity mapping
  • Discovery workshops
02 /Brand & CommunicationClarify what you mean and why people should care.
  • Positioning
  • Audience definition
  • Value proposition
  • Messaging
  • Brand narrative
  • Communication strategy
  • Tone of voice
  • Repositioning
  • Launch & go-to-market communication
03 /Campaigns & CreativeTurn strategy into ideas worth paying attention to.
  • Campaign strategy
  • Creative concepts
  • Big ideas
  • Launches
  • Campaign narratives
  • Creative direction
  • Scripts
  • Creator / influencer strategy
  • Partnerships
  • Experiential concepts & activations
04 /Content & CultureBuild relevance beyond a single campaign.
  • Content strategy
  • Brand storytelling
  • Editorial direction
  • Content pillars
  • Social creative direction
  • Content series
  • Creator strategy
  • Platform / format strategy
  • Scriptwriting
  • Cultural insight
  • Thought-leadership direction

The Ludine Brand Room

Not sure what you need yet?Enter the Brand Room.

The Ludine Brand Room is our strategic diagnostic for businesses that need greater clarity around an opportunity, challenge or next move.

It examines

  • Business
  • Brand
  • People
  • Category + Culture
  • Communication

The output

Brand Opportunity Map

  1. 01Where you are
  2. 02What we're seeing
  3. 03What matters
  4. 04Where the opportunity lies
  5. 05What we recommend next
Ask about the Brand Room

Our promise

We won't create for the sake of creating.Everything we recommend has to earn its place.

Creativity should have a reason.

The problem decides the team.

We bring together the right experts for the challenge.

Thinking & work

How we think, in public.

  • Three Avien 5.5 body washes, blue, green and yellow, stand on pastel blocks against a bright sky.

    Ludine Work / 001

    Avien 5.5: a body-care range with a look of its own.

    Product photography and visual direction that give each formula its own colour and character.

    Case study soon

  • The cover of the SI Collete brand guideline: serif type in champagne gold on coffee brown.

    Ludine Work / 002

    SI Collete: a brand identity, written down.

    Brand guidelines setting out the vision, palette, typography and logo system.

    Case study soon

  • Ludine POV / 001

    Not every content problem is actually a content problem.

    Often the brief is downstream of a positioning question nobody has asked yet.

    Coming soon

  • Ludine Breakdown / 001

    What this campaign understood about its audience.

    We take apart work that moved people, and look for the decision behind it.

    Coming soon

  • Ludine Study / 001

    What makes people trust a new beauty brand?

    Research into how trust is built before anyone has tried the product.

    Coming soon

Start a conversation

What are you working through?

A launch. A positioning question. A changing audience. A campaign. A brand that has outgrown its current communication. Or simply an opportunity you can see but haven't quite figured out yet.

Bring it to Ludine.

Prefer email? info@ludineagency.com